As a website owner and business man (self proclaimed) I find myself getting caught up on what others say about search engine optimization, landing page optimization, paid search optimization, do this or else, don’t do this unless you’ve done that etc.   The fact of the matter is, most of...

With all the searches being performed every day and the fact that we now use search engines for everything I thought to myself, what do the search engines recommend when searching for a search engine.  Google’s search term “Extraction” tool says that the term “search engine”...

Keywords are at the base of any good online marketing strategy.  Keywords are what people use to find you so understanding the guidelines for effective keyword strategies is important.  Carrie Hill at Search Engine Watch posted a great article today called: “Small Business Guide to Choosing Keyword...

I have two favorite books about online marketing.  Actually they are both about websites and probably fall more under the web design and workflow categories of online marketing than anything else, but I call them my favorite online marketing books.  They are: Steve Krug’s Don’t Make Me...

Anytime you travel to another part of the country you are reminded that people are all different.  Tomato, Potato, Out (Canadians) and countless other subtle differences make each area unique.  The same is true business, whether it’s service descriptions, product descriptions or describing problems. ...

It’s always nice to find people that like your product (and tell others about it).  The web allows consumers, clients and customers to talk about experiences, review products, rate service and complain instantly.  That’s where Twitter comes in.  Twitter is, in there own words, “a...

For a new web marketer Search Engine Optimization can feel overwhelming.  Everywhere you look (and read) there are new strategies, old strategies, strategies that help in the short term but could hurt you in the long term….maybe or maybe not and there are always companies willing to help you do...

It’s easy to get caught up in all the “social media” marketing opportunities available and it’s even easier to feel overwhelmed with all the new ways to build traffic, make sales, get links, rank higher etc.  Knowing who your ideal customer is from age, sex, and income to what...

Everyone is aware of YouTube.  We are passed the point of wondering if people watch videos online and now to the point of how does a business utilize this medium to advertise or promote their products.  The best example as of late is www.WillItBlend.com from the folks at BlendTec Blenders.  Did you...

Everyone wants to work from home.  Everyone wants to make lots of money without doing any work.  Everyone wishes they were someone else, who’s life is easier.  Well guess what, the lifestyle dream you were hoping for when you started your website requires work.  I wanted to outline a couple...