In every marketing organization, at every marketing trade show and especially at “beginner search marketing” sessions of any event the question gets asked, “What should my conversion rate be with online marketing?” and more specifically, “Is X% conversion rate good for an...

Realizing that I have never officially operated a web marketing focused blog, I have decided to talk about web marketing stuff.  Anyone who’s known me for any period of time knows that my answer to the question: “What do you do for a living?” has always been:  “I sell stuff...