Web Marketing Stuff » Search Engine Marketing http://www.webmarketingstuff.com The Stuff Behind Successful Web Marketing Tue, 22 Dec 2009 18:29:28 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Marketing Discounts and Coupons via Paid Search is now for Everyone http://www.webmarketingstuff.com/marketing-discounts-and-coupons-via-paid-search-is-now-for-everyone/ http://www.webmarketingstuff.com/marketing-discounts-and-coupons-via-paid-search-is-now-for-everyone/#comments Tue, 10 Mar 2009 17:26:20 +0000 Chris http://www.webmarketingstuff.com/?p=144 Coupon distribution rose 7.5% and redemptions rose 15% in 2008 Q4

Coupon distribution rose 7.5% and redemptions rose 15% in 2008 Q4

Long gone are the days of affiliate marketers bidding on “Brand Name+Coupon” or “Brand Name+Discount” and being the only advertisers.  A story today in the USAToday focused on the economy being  the main player in forcing Big Brand marketers to think about coupons and discounts in their search marketing campaigns.

Remember when your mom (or maybe she still does) would go through the Sunday paper and grab every coupon available and get excited to go shopping because of all the money being saved.  Think about the commercials and press about the Christmas ToysRUs catalogs in the Sunday paper.  Coupons have always been a customer favorite but it appears to have taken a bad economy, high unemployment and a mortgage crisis for household Big Brands to start thinking that the internet was the place to market their products with coupons.

The other angle on this is the fact that consumers are now more interested in coupons and discounts than ever before because of the same reasons above: bad economy, high unemployment and mortgage crisis.  A variety of coupon sites are out there to help small business owners use and track coupons: OneMinuteCoupon.com and others are probably going to start getting more attention as small business take the same steps as Big Brands in offering discounts and coupons to keep customers coming in and buying.

If you aren’t bidding on and offering coupons or discounts for your retail store via your website than this might be the perfect time to fix it.

]]> http://www.webmarketingstuff.com/marketing-discounts-and-coupons-via-paid-search-is-now-for-everyone/feed/ 0 Keeping Track of the Search Engines and their News http://www.webmarketingstuff.com/keeping-track-of-the-search-engines-and-their-news/ http://www.webmarketingstuff.com/keeping-track-of-the-search-engines-and-their-news/#comments Fri, 27 Feb 2009 17:57:08 +0000 Chris http://www.webmarketingstuff.com/?p=133 If you care enought about an industry you are bound to start reading the same comments, stories and hearing the same opinions from every “voice” of that industry.  Cutting the clutter and finding the source of all the news is ultimately the best way to get the facts straight.  One of the best ways is to read the Search Engine blogs themselves.  Here are the major ones you should be keeping up on:

Yahoo Search Blog – The official Yahoo search blog is the source for all things Yahoo and is updated regularly by the folks at Yahoo

Google Blog – This is the official Google blog and covers all things from Google.  There are other Google blogs maintained by particular departments and I’ll go over the ones I care about.

Adwords Blog – This is the source of all things Google Adwords and where most of the AdWords announcements, tutorials, trainings and unveilings happen.

Google Analytics Blog – This is for when you think you know enough about Analytics and need to be reminded there’s another layer:)

Live Search Blog – Always nice to mention something from Microsoft when talking about search marketing…rarely insightful but always good.

Hopefully this is helpful in getting you closer to the source of search engine news.

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