Imagine using this type of product to see areas of the country that talk about your product, your service, your competition etc.  Obviously it would only work with more popular items but what this Superbowl example teaches me is that the country is diverse, the search terms are influenced by media and events.  Search engine marketing is about understanding what people are searching for, how they are searching, why they are searching and matching your ads with their expectations.

Could Twitter help with understanding messaging by region? Of course.  Think Pop vs. Soda.  By understanding how people reference the same end product depending on region is helpful for any marketing but especially geo-targeted paid search and messaging.  Isn’t it great to know the NY Times is still adding value:)

NY Times Twitter Tweets Map

So creating a viral video isn’t something that happens every day.  And that’s ok.  It is important to showcase your passion for your business and it’s hard to imagine a better way than video to really highlight your knowledge, your business, your in depth understanding of your industry.   Going back to the Will It Blend example, this was started with a simple video camera and an upload to YouTube.  No fancy editing, no fancy sound work, no fancy camera work.  That’s all you need to get started.

Now that you’ve created a video walking around your office or showing the inside of the golfballs you sell or teaching the steps of performing an oil change on a semi-truck (assuming they get oil changes), you need to get the word out to the video sharing sites about your video.  Insert TubeMogul. Did you know about: Viddler?  or Veoh?  or DailyMotion?  That’s ok, TubeMogul let’s you upload your video and with the push of a button send it to all the video sharing sites on the internet (I’m sure they are missing a few but you get the point).   It helps to take the pain out of sharing your video.

By using TubeMogul and posting videos on your website you are allowing potential customers the opportunity to really get to know your business and experience who you are and what you represent.  Now go sell something with a video!!