One thing I love to do is read about and listen to successful business people.  I love online marketing but I love learning from people in any business sector.  One of my favorites is Sir Richard Branson.  Did you know he still doesn’t write his own emails.  I’ll never be the type of person he is but it’s fun and insightful to read his books, articles about him, and especially watch interviews.

Insert American Express’ Open Network and their web interviews with Sir Richard Branson.  I’ve watched most of them but a few favorites are his take on the current economy, his perspectives on what it takes to be successful in business and his overall attitude towards success vs. failure.  For the record, I thought a lot of Rebel Billionaire was over the top but anytime American Express wants to share business insights from greats like Richard Branson and others via their website, I’m all for it.

Why share this on a site about Web Marketing Stuff?  Because the same attitude towards success and willingness to face failure in eyes to get there will ultimately help website owner do the little things and spend the extra hours to make their website a better than the competition, more meaningful than the competition, more relevant than the competition and more successful than the competition.  That’s how you become the competition and stop watching the competition.