I received the below email today from my friends at Bing (by friends I mean nameless beings that send me automatic emails)  I love the feel of the email and the tone of the Bing email.  It’s great to see that paying customers to use your search engine equals more searches and higher converting traffic.  Perhaps this is something Google and Yahoo could consider.  I think they should call it “Pay to Buy”.  From PPC to PTB?  You heard it from me first.

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Dear XXXX,

In this economy, good news is hard to come by. Despite this, we’ve seen
positive results with Bing.™ In fact, Bing was the only major search
engine to post growth in internet core searches from June to July.¹ In
addition, Bing Shopping market share has increased 169 percent since
June.²

Many of our search marketing clients, including those using Bing
cashback, are reaping the benefits from these increases:

“Since Hewlett-Packard began using Bing cashback, we have seen an increase in qualified traffic resulting in higher click through rates and over 175% increase in conversion compared to our non-cashback conversion on Live Search.” – Page Hetzel, Interactive Marketing Manager, Hewlett-Packard

We’re working diligently to improve the search experience with new and
innovative features that will help your audience make more informed decisions online. Just over the last several weeks, we’ve added several
new features to help consumers get:

	Easy answers with real-time Twitter results through 1-click access to celebrity, influential, blogger, or top twitterer pages.
	A richer, more organized experience with Visual Search by allowing users to filter search results based on options of interest.

Make sure your adCenter campaigns are taking advantage of the
momentum and performance opportunities that Bing offers. Review your adCenter campaigns today.

Sincerely,
The Microsoft^® Advertising Tea