Coupon distribution rose 7.5% and redemptions rose 15% in 2008 Q4 Long gone are the days of affiliate marketers bidding on “Brand Name+Coupon” or “Brand Name+Discount” and being the only advertisers.  A story today in the USAToday focused on the economy being  the main player...

In every marketing organization, at every marketing trade show and especially at “beginner search marketing” sessions of any event the question gets asked, “What should my conversion rate be with online marketing?” and more specifically, “Is X% conversion rate good for an...