How does a product evangelist help a big business.  They become advocates, supporters and fanatics!  How does a product evangelist help a small business?  The exact same way.  Small businesses often overlook the power their happy customers have.  We

all know word of mouth advertising is the best form of marketing.  Think of social media as the ultimate word of mouth marketing platform.  Think of

Twitter as the frequency leader for word of mouth.  So how do you find these frequent evangelists on Twitter?  Sites like Twitscoop or Tweet Scan are a great start.  They tell you the trending on Twitter (what people are talking about) and let you search for twitter activity by keyword (see right for Buzz Trending from Twitscoop).

The way a business could use these tools would be to follow people that talk about your industry or products.  Chances are they will start following you (so you’ll want to start by creating a Twitter account here) and when you update with new products, events, product information, ask for reviews or talk about your industry, potential evangelists will see it, try it and talk about it.  I did a search for “massage chairs” and below is just a sampling of the people talking about massage chairs.  Not all of them are evangelists but with a quick scan I was able to identify 10-15 great prospects.  Not too bad if I do say so myself.